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What is Safeheads?

Safeheads is a new campaign for brain injury prevention in children. We aim to reduce the risk of brain injuries in children through educating on the importance of protecting your brain through the use of helmets and head gear during activities such as cycling, horse riding or winter sports.

The Safeheads badge! Sign the pledge to get yours!

Who is the project for?

The project is mainly for local schools, but we can also provide information and advice to others who want to encourage our cause, such as local sports groups.

How did Safeheads start?

The project pilot took off when Headway Worcestershire held the first ABI assembly in 2014. The main talks are about the importance of children wearing a cycling helmet, complementing the “Use your head. Wear a helmet” campaign, initiated by Headway UK.

Why cycle helmets?

  • 1 in 5 of cyclist casualties are 12-15 year olds, highest category
  • 22% of all UK cycling casualties are under 16, double than child casualties in all forms of road traffic accident
  • Approximately 53% of off-road and on-road cycling accidents in the UK involve children under 16.
  • Cycle helmets reduce the risk of brain injury by up to 88% and injury to the upper and mid face by 65%

Who is your ambassador?

Sam Williams, Safeheads Ambassador for Headway Worcestershire

Sam Williams, Worcestershire-born cyclist has taken our pledge! After being in a serious cycling accident which resulted in Sam suffering short term of post-concussion syndrome, he is happy to say his helmet saved his life. “you should wear a helmet and look after ‘number one’ – your head. Nothing else works without your brain!”  Read about Sam’s story here.

What about other sports?

Other campaigns we support are the “Be Concussion Aware”  that tells us: “If in doubt, sit it out” campaign, which encourage education on the concussion– brain injury link and pledging for a safer practice of sport in grassroots groups. We are happy for any other groups to sign the Safeheads pledge, such as snow sports enthusiasts.

How can I get involved?

For Schools or Groups:

If you are a representative of a school and would like to encourage your students to stay safe during sports or whilst cycling to and from school, please get in touch. You can pledge to promote safe cycling or request Headway to speak during your assemblies.

For volunteers:

If you would like to increase your public speaking skills, love to give presentations or simply feel very strongly about the cause, you would be a great candidate to deliver our project! To find out more about our Project Executor Voluntary role, please get in touch.

Where does the project take place?

We work with groups in Worcestershire, normally on-site, such as in schools, or training grounds, but if you are organising a day trip to our charity, we could accommodate it on our premises.

I am interested. Who is my contact?

Julia Protesaru : Jprotesaru@hwtl.org.uk | 01905 729 729

Safeheads logo courtesy of Helmet graphic by Freepik from Flaticon is licensed under CC BY 3.0. Made with Logo Maker

Take the Safeheads Pledge

Please ensure that you are fully authorised to take this pledge for your institution.

About you




About your group or institution

I declare that I am authorised by the above-named group to take the Safeheads Pledge.

I agree to promote safe cycling in my organisation by encouraging the use of cycling helmets.

Use your head. Wear a helmet."- Campaign initiated by Headway UK for compulsory cycle helmets for people under 16

Use your head. Wear a helmet.”- Campaign initiated by Headway UK for compulsory cycle helmets for people under 16